Antonio Geraldes is a lifestyle brand that specialises in custom made ties and accessories. Antonio Geraldes provides a luxury lifestyle through its quality products for the modern day business man. Established in London, 1940. The brand has seen success with items being worn by well known celebrities, businessmen and royals. The brand also has a digital eccomerce application and website that allows customers to browse, save and buy items from all over the world.
The logo incorporates the Union Jack as a crest to represent the brands rich English heritage. The crown symbolises the royal and luxurious lifestyle Antonio Geraldes provides to its customers. The dominant purple was chosen for its eye catching, memorable and elegant aesthetic. Purple connects royalty and being bold, making it the perfect choice for a brand like this.